Are you committed to DEI?

Have you built the foundation?

Do you have more questions than answers?

If you’ve said “Yes!”, then you’re ready to take a deep, thoughtful (and occasionally nerdy!) approach to DEI.

You’re ready for Fictive Kin.

When you change your company’s story, you change your company.

Sustainable diversity, equity, and inclusion starts with analyzing the narratives in your company’s policies, culture, and diversity leadership.

Fictive Kin Equity Lab is a consulting firm on a mission to help you place DEI at the centre of those narratives.

We’ll show you how to tell a company story that is inclusive, humane, and just.

For companies who have gone beyond the basics.

If you’ve been “doing the work” long before June 2020, you’ll get the most out of our services.

Three packages to support you:


Where does your story begin?

Stories are found in a lot of places, including policies, job descriptions, and playbooks. If you want DEI to be central to your company’s work, it needs to be in the centre of these documents.

Best for you if:

You’re ready to build on your company’s previous DEI training, and you know what “subtext” means. (Or will look it up right now if you don’t.)


Sometimes, what’s right is uncomfortable.

Go deep on your company’s existing DEI initiatives to find out what’s working, what’s not, what might work, and what will never work. This is how you’ll made your DEI work realistic, evidence-based, and sustainable.

Best for you if:

You’re ready to learn from your previous DEI data, and you’re more interested in asking the right questions than in getting the right answers.


Part venting. Part strategy. All you.

Equity work can be exciting and rewarding. But, it can also be tiring, and occasionally thankless. Because I’ve “been there and done that”, I know you need a safe space to express your concerns, frustrations, and hopes.

I listen with empathy and intelligence to help you act with clarity and courage.

Best for you if:

You are an experienced DEI leader who knows what “performative allyship” is. (And why it’s a problem.)

What clients are saying

“We were seeking a consultant to help us improve our hiring and recruitment processes from a DEI perspective. Dominique’s in-depth analysis of our practices gave us insights that have helped us take a thoughtful approach to how we can decolonize them, and take a more intentional approach to the language we use and the story we are telling the public.” – Chris Duff, Interim Executive Lead

“When I accepted a leadership role in D&I, I wanted help to navigate this new frontier of my career. It has been so helpful to work with Fictive Kin in reflection sessions, and as a trusted advisor to the organization as a whole. Dominique has been critical in forming a solid foundation based on professional experience and her understanding of concepts, constructs and best practices in DEI.” – Kevin Garcia, Head of Diversity & Inclusion / IT Director

“When we asked our networks for help with developing a multifaceted EDI strategy for our Office, Dominique / Fictive Kin Equity lab came highly recommended to us. We have already seen a tremendous amount of growth in our department since engaging with her.

Dominique is an extraordinary facilitator who knows how to engage participants to draw out deep insights, challenges, and aspirations. Throughout our process, she has provided guidance and support to our team, expertise in highly sensitive matters, and a nuanced, practical approach that has left everyone very inspired. I would wholeheartedly recommend Fictive Kin Equity Lab to any organization that is trying to work towards and more equitable and inclusive culture. – Heather Mercer, Manager of Zone Operations

“Our project needed an equity lead who also had strong research credentials, and experience working with youth and start-ups.

Dominique was instrumental in helping to design our equity research model and adapt it as we learned more from the racialized and equity seeking youth in the project. I highly recommend her as an advisor to DEI issues.” – Robert Barnard, Co-founder

Are you ready to take on some complex, intelligent (and also fun!) DEI work?